The New Sales Funnel Techniques from the U.S.

Digital marketing keeps evolving, and the United States often leads the way in new conversion strategies. One particularly effective trend has recently emerged: a three-step advertising funnel based on a refined editorial and behavioral approach.

1. The Meta Ad Focused on a Problem

It all starts with a Meta ad (Facebook/Instagram) that doesn’t aim to sell directly but instead draws attention to a general or specific problem.

👉 Example: Instead of promoting an anti-aging cream, the ad highlights oxidative stress or the effects of lack of sleep on the skin.

This first step is designed to raise awareness and spark curiosity without triggering the resistance that comes with overtly commercial messaging.

2. The “Listicle”: A Native Ad Disguised as Content

The ad then redirects to a listicle-type article — a hybrid form between native advertising and editorial content. These articles often take the shape of:

  • “5 habits that destroy your energy without you realizing it”
  • “The 3 mistakes 90% of entrepreneurs make when launching a product”
The goal here is to hold the reader’s attention and educate subtly, while introducing the product or service as the natural solution.

This format works extremely well because it blends seamlessly into the user’s browsing experience. It’s not perceived as an ad but as valuable information.

3. The Landing Page: Where the Solution Shines

Finally, the listicle leads to a conversion-optimized landing page. This is where the full promise is revealed:

  • Customer testimonials
  • Demo videos
  • Bonuses or limited offers
Everything is designed to transform curiosity into action.

Why This Strategy Works So Well

This approach mirrors a natural psychological journey:

1. Awareness of the problem (via the Meta ad)
2. Exploration and learning (via the listicle)
3. Decision and conversion (via the landing page)

Rather than forcing a sale, it guides the prospect through a gradual discovery and conviction process.

In Conclusion

These new American funnel techniques mark a shift toward smarter, more narrative-driven, and user-respectful advertising. By blending useful content with commercial intent, they redefine the line between information and conversion.


💡 Key takeaway: If your business still runs direct ads to a landing page, it might be time to test the Meta Ad → Listicle → Landing Page model. The results in the U.S. have already been spectacular.